Trends in Design and Renovation: A Comparative Study Among Homeowners and Architects
a national survey revealing design and renovation preferences and trends
 
Glen-Gery conducted a survey of 2,000 Americans—1,500 homeowners and 500 architects—through Talker Research (formerly OnePoll US). This survey unveiled the most popular design trends of the last year. Leading the list were earth tones, “warm” minimalism, quiet luxury, traditional design with a contemporary twist and the use of textures and shapes. Both homeowners and architects emphasized these trends, along with a continued emphasis on sustainable designs.
 
“This survey reflects our ongoing commitment to understanding the pulse of the design community, understanding that the future of design hinges on collaboration and feedback,” said Tim Leese, marketing director for Glen-Gery. “By engaging with architects and homeowners, we want to uncover insights that will help us remain at the forefront of innovation, delivering products that not only meet current trends but also anticipate future needs. This will ensure we’re best able to reflect the aspirations, needs and preferences of an ever-changing market.”
 
Architects and Homeowners Unite in Preference for Brick as Key Exterior Material
Approximately 4 in 10 architects and homeowners both consider brick to be timeless and traditional, with architects also valuing its sustainable qualities and homeowners emphasizing its low-maintenance benefits. Brick remains a popular choice for exterior design with 67% of architects and 49% of homeowners responding that it is important for a home’s exterior to be brick. Of those 49% of homeowners, younger generations are placing increased importance on a home’s exterior being brick (64% Millennials and 68% Gen Z). Read more about the Unbeatable Benefits of Brick and why it continues to be the top desired building material.  
 
Intent to Buy or Build a Home is Strong for the Future
With real estate demand fluctuating across the country due to inventory shortages and record-breaking home prices, 47% of respondents indicated they plan to build or buy a home (or additional home) in the future, with 25% planning to do so in the next 12 months. Of those respondents, 86% of architects compared to 34% of homeowners noted they are planning to build or buy a home (or additional home) in the future. 
 
Sustainable Design Trends Gain Momentum Among Architects and Younger Generations of Homeowners
Sustainability remained a prominent focus with 78% of architects expressing concern about sustainability in new project design or renovations, while 58% of homeowners shared similar concerns regarding home decor and renovation. Generationally, younger generations—32% of Gen Z and 26% of Millennials were more interested in seeing sustainable design trends in 2024. Additionally, sustainability strongly impacted brand and product selection for architects securing 60% of responses. Many Glen-Gery brick product contain recycled content, view the products. Not only is brick better for your health, but it’s also better for our planet. The shale and clay that bricks are made from is naturally abundant, so brick is an environmentally sensitive option. They can be reused, keeping their original properties and features intact, or even recycled. And, because bricks do not contain harsh chemicals, plastics or artificial compounds, brick homes are healthy environments to live in.
 
Sources of Inspiration: Home and Building Design, Décor, and Renovation
When it comes to home and building design, 53% architects are drawing inspiration from interior designers, 46% from home improvement shows such as HGTV. However, Gen Z architects are much less likely to use home improvement shows for inspiration, and more likely to use social media such as TikTok. 47% of homeowners are also drawing their inspiration from home renovations shows, and 36% from magazines. Millennial homeowners are more likely to find inspiration from an interior designer. 
 
Cost Tops List of Influencing Factors on Material Selection for Home and Building Projects
When choosing materials for home or building design, cost was the main factor influencing brand and product for both architects and homeowners. For architects, sustainability also played a significant role in decision-making, followed by product availability. Meanwhile, homeowners also prioritized how the materials will complement the other brands or products they’ve selected, along with the convenience and ease of purchase. 



“As Glen-Gery’s national survey reveals, the enduring allure of brick remains steadfast,” said Leese. “While there are many influences on why someone might choose brick for their home or building design, one reason stands out on why brick remains popular—it seamlessly balances beauty with function.” 
 
“Whether through our Brickworks Design Studios or Supply Centers, architects, designers, builders, contractors and homeowners can collaborate to discover the dynamic uses and aesthetics brick can deliver as they bring their design visions to life. From grand, custom homes to sleek commercial properties, brick provides the resiliency and flexibility necessary to meet today’s building requirements without compromising on design aesthetic,” said Leese.
 

When choosing the right cladding for your home, the cost is often a significant factor in the decision-making process. While materials like vinyl, wood, and fiber cement might appear more affordable at first glance, the long-term value of brick often makes it the superior choice. Let's break down the costs of popular cladding materials and explore why investing in brick can provide lasting benefits.

Understanding Cladding Options

When building or renovating a home, homeowners have several cladding options to choose from, including:

• Vinyl Siding: Often seen as a low-cost alternative, vinyl is popular for its initial affordability. However, it may require regular maintenance and replacement due to wear and tear.
• Wood Siding: Wood offers a natural and rustic aesthetic, but it requires significant maintenance and is susceptible to termites and rot.
• Fiber Cement: A durable option that mimics the look of wood, but often comes with higher installation costs and susceptibility to moisture.
• Brick: While brick can have a slightly higher upfront cost, it offers unmatched durability, energy efficiency, and minimal maintenance over the years.

The True Cost of Cladding

When comparing these options, it's essential to consider not just the initial installation cost but also long-term savings. Brick requires far less maintenance than wood or vinyl, which can save homeowners thousands of dollars in repair and upkeep over the lifespan of the home. Furthermore, brick offers superior energy efficiency by naturally regulating temperature, reducing energy costs.

Why Brick is Worth the Investment

1. Durability: Brick can last for generations with minimal upkeep. Unlike vinyl or wood, it doesn’t need to be painted, stained, or replaced.
2. Energy Efficiency: Brick provides excellent insulation, keeping homes cooler in the summer and warmer in the winter. This can lead to lower energy bills year-round.
3. Increased Home Value: Homes with brick cladding tend to have higher resale values. Prospective buyers appreciate the durability and timeless aesthetic of brick, making it a desirable feature.
4. Fire and Weather Resistance: Brick is non-combustible, providing an added layer of safety for your home. It also stands up to extreme weather conditions, including high winds and hail, better than other materials.

See the Value of Brick for Yourself

Curious about how much brick costs in your area compared to other cladding options? The Brick Industry Association has a helpful Cost Comparison Calculator where you can input your zip code and see local prices for building with brick versus other materials. This tool allows homeowners and builders to get a clear picture of how the upfront cost of brick compares to alternatives.

Below is an example for Forth Worth, Texas 76107.

Below is an example for Cary, North Carolina 27513.

Below is an example for Philadelphia, Pennsylvania 19120.

Below is an example for Chicago, Illinois 60602.

When you consider the lifespan, maintenance savings, and increased energy efficiency, brick often provides the best long-term value. It’s not just a building material—it’s an investment in the future of your home.